Case study
Frame Forward
Advertising Summit
See farther together.
AmadeusAdvertisingSummit
Frameforward
Overview
Frame Forward is the creative concept behind the 2026 Amadeus Advertising Summit in Nice, the first major outing of the new Amadeus Advertising brand. Under the tagline “See farther together,” the concept turns the frame into a lens on opportunity, pairing wide-angle travel scenes with the unexpected human moments inside them, carried across motion design, stage visuals, and the full event experience.
Invitations
Premium invitations that opened the frame before anyone reached Nice.
Event space
The frame built at scale: booths, stages, and screens in Nice.
Merchandising
The concept carried home, from totes to stickers.
Presentations
Stage decks framing demand, data, and the platform’s mission.
Motion
The frame as a shape system, built and rebuilt in motion.
Empowering
destinations
Credits
Creative directionTailored
Event identity, print & merchandisingTailored
Presentation designTailored
Event photographyAmadeus
