Case study
Clásicos Iberia
The home of classic cars in Spain.
Cla
sicos Iberia
sicos IberiaHome of cars
Overview
Clásicos Iberia is a specialist in classic and collector car ownership in Spain, with deep expertise in marques like Ferrari, Porsche, and Jaguar from the 1950s onwards. From acquisition advice and restoration support to secure storage, curated tours, and historic racing, the company brings decades of collecting experience and genuine enthusiasm to every stage of ownership.
Colour palette
Racing green and espresso hold the identity, with ivory, Iberia blue and rosso corsa lifted from the cars themselves.
To some they're just cars. To us they're timeless art. We hear elegance in their engines and feel beauty in every curve. Yes, we love the luxury of the ride, but it's the stories they carry that move us.
Clasicos Iberia
sicos IberiaHome of cars
Clasicos Iberia
sicos IberiaHome of cars
Clasicos Iberia
sicos IberiaHome of cars
Clasicos Iberia
sicos IberiaHome of cars
Typography
SAA Series sets the structural voice in wide uppercase, with the light italic of Plethora carrying the lines that speak to feeling.
2025Home of carsBrandboardTypography
SAA Series Regular: kerning 80 pt
Specialist Cars
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Plethora Light Italic: kerning 80 pt
Fueling passion
abcdefghijklmnopqrstuvwxyz
Editorial
Banner designs for events and paddock displays, where the wordmark has to hold its shape at distance.
Stationery
Printed collateral where the identity works at its smallest scale: business cards, letterheads and the brand book.
Photography
On location at Jarama Classics, capturing the cars and the culture around them.
Clasicos Iberia
sicos IberiaHome of cars
2025
Social
Story templates and grid posts that carry the editorial tone of the brand into a fast-moving feed.
Car
Our events and tours showcase Spain's stunning landscapes, while our motorsport support brings the excitement of racing to life. With expert partners, we ensure each car is preserved with utmost care.
Tours
Clasicos Iberia
sicos IberiaYes, we love the luxury of the ride, but it's the stories they carry that move us.
Website
A responsive site built around full-bleed photography, with the collection, tours and historic racing at its centre.
Credits
Creative directionTailored
Brand designTailored
Website design & developmentTailored
PhotographyClásicos Iberia
