Case study

Malée Natural Science

Malée Natural Science products
Client
Malée Natural Science
Sector
Lifestyle, Pharma
Location
London, UK
Services
Branding, Web, Social, Photography, Packaging
Year
2019

Healing rituals, modern luxury.

Malée Natural Science brand board
Overview

Malée Natural Science is a luxury fragrance, bath, and body care brand inspired by generations of African healing rituals and beauty traditions. Founded in 2010 by Zeze Oriaikhi-Sao and named after her great-grandmother, Malée pairs high concentrations of plant-based botanicals with a purpose-driven ethos: each purchase supports the education of children in underprivileged African communities.

Brand
Malée Natural Science packaging
Portrait photography and Malée social posts on phones

Our fragrances capture the vivid and invigorating scents of Africa, igniting your wanderlust and taking you on a sensory journey across the continent.

Malée
Hands holding Malée's natural ingredients
Social and press

A press kit and social presence carrying the brand's heritage story to editors and audiences alike.

Malée press book mockup
Malée editorial spread
Malée editorial spread
Malée Instagram cards next to a laptop on a sofa
Pattern

Painterly botanical washes in four colourways, carried from the packaging to the storefront.

Four Malée brand pattern panels
Malée storefront, fashion illustration and pattern border
Malée gift packaging
Malée Verdure conditioning body scrub held in cupped hands
Credits
Creative directionTailored
Brand & packaging designTailored
PhotographyMalée Natural Science
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Woman enjoying a drink outdoors
Client
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Sector
Health Technology
Services
Editorial, Illustration
Year
2023