Case study

Sustainability
Initiative Fruit and
Vegetables

Fresh fruit on display at a market stall
Client
IDH
Sector
Sustainability
Location
Utrecht, NL
Services
Branding, Web, Editorial, Social, Software
Year
2023
sifav.com

Uniting Europe's fresh produce chain behind shared targets.

Overview

The Sustainability Initiative Fruit and Vegetables (SIFAV) is a pan-European coalition convened by IDH, uniting retailers, brands, traders, and civil society organisations behind common sustainability targets for fresh produce supply chains. Launched in 2012 with thirteen Dutch companies, it has grown to more than forty partners working on environmental footprint, working conditions, and due diligence.

A combine harvester working a wheat field
Editorial

An annual report that sets out the targets, the progress against them, and the distance still to run.

SIFAV annual report cover
SIFAV annual report spread
Colour palette

Two greens taken from the crop itself, a pale sky behind them, and orange kept for the call to action.

Deep green foliage
Primary
#185128
Pale morning sky over fields
Background
#e9eef1
Fresh green produce
Secondary
#8bc53f
Oranges in warm light
Call to Action
#f6921e
Social

Stories from the field, across global fruit and vegetable supply chains.

SIFAV Instagram card: partnering for sustainability
Partnering for more sustainability in the fruit and vegetable industry
Field worker in a fresh produce plantation
Environmental
Social
Due Diligence
Tomatoes on the vine
Reduce carbon footprint by 25%
for 3 priority products by 2025
Iconography

A pictogram set built for the three programmes, from carbon and water through to decent work.

A worker at a banana packing station
Marigold field in bloom
Environmental program: measuring footprint in the field
01
Environmental
Measure and reduce the product environmental footprint with a focus on carbon, water, and food loss and waste.
Social
Positive impact on salient issues in working conditions and living wages, focusing on decent and equal wages.
Social program: workers in the supply chain
02
Due diligence program: reporting and transparency
03
Due Diligence
The foundational building block of SIFAV 2025, aimed at accelerating transparency through reporting and continuous improvement across environmental and social topics.
Lemons in a produce crate
Laptop showing the SIFAV website over a green field
Green apples
Farm field at golden hour
Sustainability Initiative
Fruit and Vegetables
CONTACT US
Fresh produce hero photograph on the SIFAV website

Partnering for more
sustainability in the fruit and
vegetable industry

CONTACT US

We drive sustainability
within fresh fruit and
vegetable supply chains

The Sustainability Initiative Fruit and Vegetables (SIFAV) is a membership-based initiative coordinated by IDH, that aims to actively contribute to more sustainable fresh fruit and vegetable supply chains globally. SIFAV unites private companies, civil society organisations and voluntary standards active in the fresh fruit and vegetable sector. The SIFAV 2025 strategy is centred around three sustainability programs: environment, social and due diligence.

40
3
Civil society
organizations and
associate parties
Sustainability
programs
Produce handling in the SIFAV programs section

SIFAV Sustainability Programs

The SIFAV initiative is centered around three programs: an environmental, a
social, and a due diligence program. Within SIFAV, all private sector partners
commit to reaching common sustainability targets within each of these three
programs by 2025.

Environmental+
Measure and reduce the product environmental footprint with a focus on carbon,
water, and food loss and waste.
Read more about SIFAV Environmental Program
Social+
Due Diligence+
DOWNLOAD OUR BROCHURE

Benefits of becoming a
SIFAV partner

SIFAV unites different actors in the fresh fruit and
vegetable supply chain around common sustainability
objectives.

By joining SIFAV, you will scale up your sustainable
engagement through collaboration with like-minded
ambitious companies within the sector – thus generating
positive impact and value for your business.

VIEW OUR TYPES OF MEMBERSHIPS
Driving action in supply
chain

Keeping momentum through
joint targets, annual reporting,
and enhanced sourcing
requirements, while also
engaging suppliers, and
capacitating companies

Effectively mitigating risks
through research and tools

Mitigating risks for your own
company by contributing to
and benefitting from quality
research and jointly developed
tools, joint policies, actions,
and studies

Monetary benefits and cost
savings

Realising monetary benefits
through joint development of
tools, trainings, and projects.
Moreover, projects are eligible
for IDH co-funding

Learning, expertise, and
international cooperation

Participate in exchange and
learning sessions as well as
working group to develop
joint approaches and achieve
results

Setting sector-wide
approach

Driving industry change and
pre-competitive alignment
through joint approach setting

Clear and positive
communication

Showing that you are making
a difference by proving
progress on sustainability
targets to stakeholders

Our Resources

View our resources and latest articles
Water stewardship working session in Ica, Peru
Responsible Water Management in Ica, Peru

On November 5, 2024, more than 50 stakeholders convened in Ica, Peru, for the Ica Water
Stewardship Multistakeholder Working Session. This gathering was part of the project “Collective
Action for Responsible Water Management in Ica”. The project aims to enhance the water resilience
of the Ica-Huancavelica basin.

Ica Water Stewardship Project article thumbnail
Collaborative action for the
Ica Water Stewardship
Project in Peru
Basket of Standards article thumbnail
SIFAV updates Basket of
Standards
Connect
LinkedIn
Programs
  • Environmental
  • Social
  • Due Diligence
News & Resources
  • News and resources
About
  • Our mission
  • How we work
  • Our organisation
Impact
  • Projects
  • SIFAV Results
  • Become a member
Credits
Creative directionTailored
Brand & editorial designTailored
Web design & developmentTailored
PhotographyIDH
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Case study

Sustainable Vanilla Initiative

Vanilla farmer at origin
Client
IDH
Sector
Sustainability
Services
Branding, Web, Editorial, Social, Software
Year
2024