Case study

IE University

Travel4Impact brand artwork
Client
Amadeus / IE University
Sector
Sustainability, Travel, Tech
Location
Madrid, Spain
Services
Branding, Web, Editorial, Social, Video
Year
2022, ongoing
amadeus.com

Helping sustainable travel businesses prosper.

Overview

Travel4Impact is a global innovation program and network created by Amadeus and IE University to support small and medium-sized travel and tourism businesses committed to sustainability. Combining training, community, and visibility, the program helps founders across the world grow their businesses while amplifying their positive social and environmental impact.

Branding

The Travel4Impact identity: a brand made to help small businesses feel part of something bigger.

Travel4Impact logo construction guides
Travel4Impact brand guidelines spreads
Website

The program's home on amadeus.com, from application to alumni.

Travel4Impact website on an iPad
Social

Carousels, galleries, and videos announcing each edition and its cohort.

Travel4Impact infobite social card
Coastal cliffs over the sea
Edition announcement card 1
Edition announcement card 2
Edition announcement card 3
Editorial

Syllabi, reference books, and certificates giving the program weight on paper.

Travel4Impact reference books
Travel4Impact certificate mockup
Travel4Impact syllabus spreads
Cyclist on a country road
Travel4Impact LinkedIn post on a phone
Credits
Creative directionTailored
Brand & editorial designTailored
Web designTailored
Social media designTailored
PhotographyAmadeus / IE University
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Client
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Sector
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Services
Branding, Web
Year
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