Case study

Aqva Swimwear

Aerial view of swimmers in turquoise water
Client
Aqva Swimwear
Sector
Lifestyle, Sustainability
Location
Barcelona, Spain
Services
Branding, Social, Packaging
Year
2025

Every body is a beach body.

Boat on clear Mediterranean water, seen from above
Overview

Aqva Swimwear makes sustainable swimwear for real bodies, cut and sewn by hand in Barcelona. Its bikinis, swimsuits, and pareos are crafted from regenerated nylon recovered from ocean waste, including discarded fishing nets and plastic bottles, and shipped in biodegradable packaging. With inclusive sizing, Aqva is built on a simple belief: every body is a beach body.

Swimmer seen from above in clear turquoise shallows
Logo construction

The wordmark drawn on its grid, as fluid as the water it comes from.

Typography

A soft-curved serif and a workhorse sans: one for the poetry, one for the practicalities.

Apolline Std Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Acumin variable
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Colour palette

Four blues from the same sea, from the shallows to open water.

Beach with yellow umbrellas from above
#6ADFD6
#3886A3
#47AEE3
#F1F8FE
Model in an Aqva cover-up
Aqva branded shopping bag
Two women in Aqva swimwear, cut out on the mint card
Aqva feature in a newspaper
Aqva biodegradable packaging boxes
Photography

Sun-soaked imagery of real women by the Mediterranean: warm, natural, and unretouched in spirit.

Swimmer by a lighthouse
Detail of a bikini tie
Portrait by a greek-key tiled pool
Aqva loungewear on a bed
Credits
Creative directionTailored
Brand & packaging designTailored
PhotographyAqva Swimwear
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Malée Natural Science products
Client
Malée Natural Science
Sector
Natural Skincare
Services
Branding, Web, Social, Photography, Packaging
Year
2019