Brighton Pier Group
One of Britain's best-loved landmarks, and beyond.
The Brighton Pier Group is a UK leisure and entertainment company built around one of Britain's best-loved landmarks: Brighton Palace Pier, which welcomes some four million visitors a year. Beyond the pier, the group operates Paradise Island Adventure Golf sites, destination bars across the country, and the Lightwater Valley Family Adventure Park in North Yorkshire.
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A direction wide enough to hold the whole group in three frames: the pier from the air, a late night in one of the bars, and the helter-skelter against a flat sea.
One lockup, two directions: green on cream and cream on green, so it reads the same above a share price table as it does on a cocktail menu.
Five colours taken off the pier itself: deep marine green and painted cream for the group, with the sky, the candy floss and the paintwork behind them.
Brighton Palace Pier, Eclectic Bars, Paradise Island Adventure Golf and Lightwater Valley sit under one wordmark, labelled by what they are rather than re-branded away from the group.
A card system where the pattern does the work: chequers, diamonds and stripes lifted from Victorian pier tilework, framing a photograph or holding the wordmark on its own.
The same patterned borders carried onto coasters and a bar and restaurant menu, so the identity reaches the table as well as the annual report.
Content cards for the bars division, Casa Amigos, Embargo and Lola Lo, where a display italic carries the venue and a quiet serif carries the detail, so each bar keeps its own character inside one system.
The Group's Bars division predominantly targets a customer base of students midweek and over-21s and professionals at the weekend.
ECLECTIC BARSEmbargoThis division focuses on delivering added value through premium product ranges high-quality music and entertainment,
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About
Brighton Pier Group PLC is a diversified UK entertainment business which owns and trades Brighton Palace Pier, Eclectic Bars (eight premium bars), Paradise Island Adventure Golf (eight indoor mini golf sites) and the Lightwater Valley family adventure park in North Yorkshire.
INVESTOR INFORMATIONFour ways to have a good time
Growing since 2013
Today we attract over 66 million customers and visitors to our portfolio of venues each year.
LookingAhead
Commercially our objective is to continue to pursue a combined strategy of growing organically and by acquisition, with an experienced operational team focused on revenue growth and margin improvement across the existing brands. Alongside this, the senior team is seeking acquisitions that drive further revenue growth, generate material synergies, and use our expertise in the family entertainment market.
SUSTAINABILITY36 Drury Lane
London, WC2B 5RR
South Wing, Somerset House
London, WC2R 1LA
