Case study
Sustainable Spices
Initiative
Transforming the mainstream spice trade.
Overview
Founded in 2012 and convened by IDH, the Sustainable Spices Initiative unites an international group of companies across the spices, herbs and dehydrated vegetables trade, together with retailers and civil society organisations, behind a collective strategy for the sustainable production, processing and global trade of these ingredients.
Colour palette
Drawn from the ingredients themselves: chilli, cinnamon, bay and mustard.
Guindilla
#ED1C24
#ED1C24
Canela
#401611
#401611
Laurel
#8CC63F
#8CC63F
Mostaza
#FBB03B
#FBB03B
Website
The initiative's digital home, extended with a bespoke platform where members report and connect.
Photography
Imagery from the fields and markets where the spice trade begins, connecting members to the origins of their supply chains and the people that work in them.
Editorial
Print that carries the initiative's country platforms, India, Vietnam and Indonesia, to the growers, traders and members who make them work.
Social
The initiative's public voice, carrying its work to a wider audience and to the companies it hopes to count as members.
We sustainably transform the mainstream spices sector.
Credits
Creative directionTailored
Brand & editorial designTailored
Web design & developmentTailored
Platform design & developmentTailored
PhotographyIDH
