Case study

Centro MASC Fide

The Centro MASC Fide Reglamento, bound in orange board
Client
Fundación Fide
Sector
Legal
Location
Madrid, Spain
Services
Branding, Web, Editorial, Event, Social
Year
2020, ongoing

Nuevos conflictos. Nuevas soluciones.

Painting of a mediation panel seated around a table, Madrid skyline behind
Overview

CMF (Centro MASC Fide) is an independent, CEDR-accredited organisation specialising in business dispute resolution. Through mediation, conciliation, and independent expert opinion, its panel of neutral experts helps companies resolve commercial conflicts in an agile, confidential, and effective way, without going to court.

Centro MASC Fide stationery: folders, letterhead, business cards and a poster tube
Centro MASC Fide symbol
Colour palette

Navy and forest green as the institutional base, with orange, sky blue and cream for emphasis.

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Social

Square Instagram posts carrying the case for mediation in the centre's own words: a headline claim over brand photography, and a practitioner's testimony on off-white.

Painting of the Plaza de Cibeles and the Paseo del Prado, Madrid

Resulta necesario fomentar la mediación y cambiar el paradigma de que dicho método es alternativo.

La manifestación de la excelencia empresarial se aprecia en la gestión eficiente de las disputas comerciales. La resolución de controversias es un sistema adecuado para lograr esa excelencia, y CMF proporciona las soluciones más efectivas e innovadoras.

Carlos J. GutiérrezSocio de Martínez Echevarría

Editorial

The centre's Reglamento, the rules that govern each mediation, published as a bound volume.

Three copies of the Centro MASC Fide Reglamento stacked, orange boards with green foil
Website

A site built around the centre's own writing: analysis of Spain's new obligation to attempt dispute resolution before going to court.

The cmfide.com homepage open on a laptop resting on a leather Chesterfield sofa
Article on the mobile site: El acuerdo de mediación, análisis de su régimen jurídico
Article on the mobile site: ¿Es eficiente el requisito de intento extraprocesal de acuerdo?
Article on the mobile site: Nuevos paradigmas en Justicia para 2026, del litigio a la Estrategia
Typography & icons

Bangla MN for headlines, Montserrat across the interface, and a ten-icon set covering the centre's services.

Ten service icons in sky-blue discs: buildings, chat, clock, renewal, book, colour wheel, membership, globe, puzzle and scales of justice
Type specimen: Aa set in Bangla MN, with Montserrat Regular, Semibold and Bold
Painting of the Puerta de Alcalá and the Retiro, Madrid
Credits
Creative directionTailored
Brand designTailored
Editorial designTailored
Website design & developmentTailored
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Case study

Lares

Classical ruins under an open sky: Lares brand imagery
Client
Lares Advisory and Coaching
Sector
Coaching
Services
Branding, Web
Year
2023