Case study

Lares

Classical ruins under an open sky: Lares brand imagery
Client
Lares
Sector
Coaching
Location
London, UK
Services
Branding, Web
Year
2023
larescoaching.com

Driving sustainable and scalable impact.

Temple ruins photographed against an open blue sky
Overview

Lares Advisory and Coaching was founded in London by Stefano Pardi, a certified professional coach with over 25 years of leadership experience at high-growth global organisations including Meta, Amazon, Expedia, and American Express. Lares helps individuals, teams, and organisations achieve sustainable, scalable success through leadership and executive coaching, mental fitness, and strategic advisory.

The Lares logo on a dark band, set out with its construction grid
Lares brand across phone mockups
Colour palette

Stone, sky and marble: three colours borrowed from classical architecture.

Ancient beige stone texture
Ancient beige
#D1BCA1
Bright blue sky
Bright blue
#26B8FF
Soft marble texture
Gentle wisdom
#F3EEE9
Typography
Lyon-Regular
Logo font
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Jost
Main font
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

have the courage to push through your obstacles

ConfidentImpactfulResilient

building teams that thrive

Brand statement

Strength, stability and renewal, drawn from classical architecture.

Lares brand board: classical column artwork
Classical column detail
Classical columns against the sky

Columns have long stood in architecture as symbols of strength and stability. Qualities the Lares brand seeks to embody in its services.

The pairing of classical ruins with open blue skies evokes timelessness, optimism, and renewal.

Stationery

Letterheads, invoices and correspondence carrying the Lares mark.

Lares letterheads, invoice, business cards and envelope laid out on stone
Brand applications

Out-of-home banners and embossed collateral extend the identity into the world.

Lares out-of-home street banner
Embossed Lares collateral
Website

A digital home built around one promise: sustainable, scalable impact.

The Colosseum, backdrop of the Lares website band
≡

Driving sustainable and scalable impact

View our services

We help you and your teams build strategies to drive sustainable and scalable impact.

01Leadership and Executive Coaching

Our leadership and executive coaching services will help you and your teams become a more confident, resilient and impactful leaders.

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02Mental Fitness

Our mental fitness program will help you develop the resilience, mindfulness, and emotional intelligence you and your teams need to thrive in today’s fast-paced and uncertain world.

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03Advisory

Our advisory services will support you and your teams define and execute clear and scalable strategies, to achieve sustainable growth.

→Know more

We help your organisation reach its full potential

At LARES Advisory and Coaching, we offer a range of services to help you, your teams and your organisation reach your full potential. We leverage our expertise on Leadership, Management, Coaching and Mental fitness to support you along the path to achieve the highest level of sustainable and scalable impact. To learn more about our services.

View our services
Visitlarescoaching.com
Credits
Creative directionTailored
Brand & print designTailored
Website design & developmentTailored
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Gillian Caroe

Stacked balancing stones
Client
Gillian Caroe
Sector
Coaching & Mediation
Services
Branding, Web, Editorial, Social
Year
2021