Case study
Gillian Caroe
Better conversations create better outcomes.
Overview
Gillian Caroe is a mediator, facilitator, and coach whose practice is built on a simple conviction: better conversations create better outcomes. She guides parties in dispute towards resolution, works creatively with senior teams on performance, and coaches talented professionals into high-impact leaders, with experience spanning organisations such as the NHS, EBRD, the University of Cambridge, and EY.
Moodboard
Balancing stones and soft gradient diagrams set the register before any of the work appears: ikigai, the body scan, the healthy-mind wheel, kindness returning. Thin line drawing over diffuse colour keeps ideas about difficult conversations feeling calm rather than clinical.
body scanclose
your eyestune in
to your bodyand slowlyscanyour body's
sensationssleep timeplaytimetime-infocus timedown timephysical timeconnecting timefindwhatfillsyoursoulkindnessalways comes backworry gives a small
thing a big shadowWhat is coming is better than what is gone
Typography
Fraunces Italic carries the voice, a warm display face for the lines that need to land. Nunito Sans takes everything practical. Both regular weight with no added tracking, so the pairing stays quiet enough for the material it holds.
Fraunces Italic
font-weightRegular
letter-spacing0em
A better way of being
Coaching talented professionals into courageous, high-impact leaders.
Nunito Sans
font-weightRegular
letter-spacing0em
Podcast
Episode artwork built from the brand’s own bokeh gradient, each cover carrying its title, run time and place in the run of eleven. The overlapping circles, alone we can do so little, together we can do so much, recur from her practice material into the series.
Gradient
Rise
alone we can
do so little
do so little
together we can
do so much
do so much
Social
Her professional voice on LinkedIn, managed with consistency and care.
Plum
#C3B8F2
Soft Almond
#F7F6F2
Warm Cream
#FAF1B8
Lily
#F8BED7
Editorial
Practice documents and materials, designed in her own visual language with hand-drawn icons.
Stationery
Cards, letterhead and a roll-up banner share one gradient and the signature logotype, so a first meeting, a printed handout and gilliancaroe.com all read as the same practice.
Practice documents
The materials she actually gives clients: reminders, the past, present and future reframe, gratitude prompts, the coaching progress lines. Set in the same type and gradients as the rest of the identity, so the tools belong to the practice rather than sitting beside it.
but you're still ahead of those who aren't tryingyou may be slowly progressing
“Mediator neutrality is elusive and shape-shifting. It is a complex, multi-layered relationship and a system of interaction with the parties that required constant vigilance”Professor Carol Izumi
Implicit Bias and the Illusion of Mediator NeutralityMy mission as a mediator is to create a space where parties can find fresh ways to move from what is often a negative, hopeless or angry space to a place of resolution, relief and forward momentum. As a facilitator, I love working creatively with senior teams who want to become the best version of themselves, solve a particular challenge or to deliver an ambitious goal. When I coach, I'm supporting talented professionals to become high-impact leaders who are courageous, innovative and bring more of themselves to whatever they do.the sun is a reminderthat we toocan rise againfrom the darknessReminderIt's okay to say 'no' when you need toand to prioritize your own needs.OkayGot it!be here
Credits
Creative directionTailored
Brand & editorial designTailored
Website design & developmentTailored
PhotographyGillian Caroe
