Case study
La Pepa
Castiza Modernidad.
Castiza Modernidad
Overview
La Pepa is a restaurant group where castiza tradition meets modern taste. It serves generous, share-friendly Spanish cooking in the warm, unhurried spirit of the classic tavern, updated for a new generation of diners.
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LA PEPA
Castiza Modernidad
Instrument Serif Italic
Colour palette
Negroni leads: the red of the banquettes and of the slatted facade, set against bone as its ground. Obsidian and cement carry the supporting weight, keeping menus and signage legible without cooling the room.
Negroni
#E0192D
Bone
#F6F3EC
Obsidian
#1A1A1A
Cement
#CECDCA
Photography
Photography from both houses, capturing the food and the buzz of the room.
Galileo | Madrid
De La Pepa al cielo
Galileo | Madrid
Sabores tradicionales con toque contemporáneo
Menus
La Carta designed as part of the experience, from the street to the table.
Website
A website with the energy of the dining room, built for browsing and booking.
Credits
Creative directionTailored
Brand & menu designTailored
Website design & developmentTailored
PhotographyTailored
