Case study

La Pepa

La Pepa neon sign above the bar
Client
La Pepa
Sector
Lifestyle, Hospitality
Location
Madrid, Spain
Services
Branding, Web, Social, Photography
Year
2023

Castiza Modernidad.

La Pepa neon wordmark over its mirrored reflection
Castiza Modernidad
Overview

La Pepa is a restaurant group where castiza tradition meets modern taste. It serves generous, share-friendly Spanish cooking in the warm, unhurried spirit of the classic tavern, updated for a new generation of diners.

Helvetica LT Std Bold Cond
LA PEPA
Castiza Modernidad
Instrument Serif Italic
Colour palette

Negroni leads: the red of the banquettes and of the slatted facade, set against bone as its ground. Obsidian and cement carry the supporting weight, keeping menus and signage legible without cooling the room.

La Pepa restaurant interior with red banquettes
Red slatted facade of La Pepa
Negroni
#E0192D
Bone
#F6F3EC
Obsidian
#1A1A1A
Cement
#CECDCA
Photography

Photography from both houses, capturing the food and the buzz of the room.

Galileo | Madrid
De La Pepa al cielo
Wine being poured at a La Pepa table
La Pepa neon script sign
Galileo | Madrid
Sabores tradicionales con toque contemporáneo
La Pepa wordmark across a photo montage
Menus

La Carta designed as part of the experience, from the street to the table.

La Pepa A-frame menu board on the street
La Pepa printed menu booklet
La Pepa QR menu card
La Pepa card
Plated dish at La Pepa
Website

A website with the energy of the dining room, built for browsing and booking.

La Pepa website on a laptop
La Pepa website section on a laptop in perspective
La Pepa homepage on a front-facing laptop above the full page
La Pepa out-of-home posters in a street display case
Credits
Creative directionTailored
Brand & menu designTailored
Website design & developmentTailored
PhotographyTailored
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Aqva Swimwear

Aerial view of swimmers in turquoise water
Client
Aqva Swimwear
Sector
Sustainable Fashion
Services
Branding, Social, Packaging
Year
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