Case study
Travel Dreams
From data to delight.
Overview
Travel Dreams is Amadeus Hospitality's thought-leadership campaign exploring what travelers dream of, and what hoteliers must do to deliver it. Built on large-scale surveys of travelers and hoteliers worldwide, the 2026 edition paired a flagship report with infographics, an interactive persona quiz and video, earning coverage from the trade press all the way to Vogue.
Report
The flagship study: 6,000 voices on personalization, technology, and sustainability in travel.
Infographic
The findings at a glance, designed to travel on their own.
Social
Key insights cut for the feed, from carousels to quote cards.
Website
Four key findings, one destination: a campaign hub built to be explored.
Quiz
Eleven questions, one hospitality persona: research turned into play.
Question 7 of 11
What excites you most about working in hospitality?
Tapping into opportunities for growth
Creative freedom to inspire new dreams
Connecting with people and exceeding expectations
Working with cutting-edge technology
Building a community of repeat customers
Breaking the mold and creating new approaches to reach audiences✓
← Back
Question 8 of 11
When a guest surprises you, what do you do next?
Note it, and look for the pattern
Tell the team the story
Change something the same week
Check whether the data saw it coming✓
Ask the guest what prompted it
File it for the next planning round
← Back
Question 9 of 11
What would make next year feel like a win?
Occupancy that holds through the shoulder season
A team that stays
Guests who come back without a discount
Systems that finally talk to each other
A brand people recognise
Numbers we can act on✓
← Back
Credits
Creative directionTailored
ContentAmadeus / Fire on the Hill
Brand & editorial designTailored
Web design & developmentTailored
Campaign & photographyAmadeus
Analytics dashboardTailored
