Case study

Travel Trends

The Taj Mahal at dusk
Client
Amadeus
Sector
Travel, Tech
Location
Worldwide
Services
Editorial, Web, Social, Video
Year
2024

The forces shaping the year ahead in travel.

Travel Trends 2025 hero board
Overview

Travel Trends 2025 is Amadeus's annual industry insights report, forecasting the forces set to shape the year ahead in travel. Developed with trend forecasters at Globetrender and grounded in Amadeus's proprietary data, the edition charts five defining movements, from nostalgia-driven "New Heydays" escapes to hyper-personalized flying, giving travel professionals a sharp read on the traveler of tomorrow.

Travel Trends infographic on a phone
Report

The printed edition, trend by trend, opening on the nostalgia wave that gives New Heydays its name.

The New Heydays spread in the printed report
Video

The forecast on film, one trend at a time, from Travel Mixology to the Pawprint Economy.

Social

Infobites, galleries, and animated carousels carrying each trend across markets, from China to South Korea.

Reaction poll asking whether readers would take a spontaneous trip to meet new people
Personalized-flying report spread with airplane photography
The Asia Uplift report on a tablet packed in a suitcase, beside the Top 5 destinations social post
The Taj Mahal at dusk
Website

The report as a digital journey on amadeus.com.

Travel Trends website on a MacBook
Destination gallery for Asian markets
Presentation

The forecast built for the stage: a keynote edition, localized market to market, and taken live to events.

Travel Trends keynote presentation slides
Credits
Creative directionTailored
Brand & editorial designTailored
Web design & developmentTailored
Trend forecastingGlobetrender
PhotographyAmadeus
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Case study

Travel Dreams

Travel Dreams 2026 hero photograph
Client
Amadeus Hospitality
Sector
Hospitality
Services
Editorial, Web, Social, Video, Software
Year
2026